While at Greenbrier, I worked with the Vice President of Marketing to redevelop all of the marketing materials. Since most of the collateral had not been updated in five to ten years, I worked closely with the Engineering department to ensure the accuracy of information for each of the product lines. A few example of the marketing collateral completed include:
- Technical Bulletins for the Manufacturing division featuring rail products
- Cut Sheets for the Asset Management division detailing the software, products, and services
- Brochure for the Rail Services division describing repair, wheels, and parts services and products.
As Project Manager for the rebranding of the Rail Services division project, I worked with the President of Rail Services, the Rail Services Marketing team and outside vendors to create a new brand that was respectful of the Greenbrier corporate brand. With a new brand and logo in hand, I supervised the development of marketing materials, signage, letterhead, business cards, and website. I managed the implementation of the rebranding effort to 42 locations in North America. This project was completed in four months during 2007. I followed up the rebranding completion with a national public relations and advertising campaign.