Website Strategy | Develop website strategies and programs, track and report all site analytics (Google analytics), provide search engine optimization (SEO) and be a resource for emerging web technologies.

Website Content Management | Skills in graphic design, writing and editing to transform complex data into useful information to increase users ease. Develop the look and feel of the website so that the consumer is able to easily navigate and use to create a seamless user experience. Responsible for crafting site promotions, email newsletters, and online outreach campaigns.

Website Development | Experience creating wireframes, site maps, user scenarios, work flow diagrams, navigation models, understanding of html, CSS, CMS to develop websites and online stores.

Project Management | Proven ability to build consensus and work effectively within cross-departmental teams.  Work collaboratively with technical staff, business and marketing departments, and other members of the organizations. Oversee vendors including writers, photographers, and web developers. Able to manage multiple programs at one time and experience in budget management.

Current Website Strategy and Management

Website Manager | The Greenbrier Companies (2007 – 2011)

The Greenbrier CompaniesInitially, I provided website maintenance, reported on all website analytics and provided website recommendations. In 2010, a new website was created, I coordinated vendors, negotiated contracts and monitored cost to ensure efficiency, including copy writers, photographers, cinematographers, web designers, web developers, and third-party investor relations provider, Thomas Reuters. After the successful launch of the website, I continued to monitor and report on site analytics, implemented SEO improvements, and supervised website content and maintenance.

Website Manager | Group Mackenzie (2002 – 2006)

Initially, I managed the website strategy development, reported on all site analytics, made recommendations, and supervised website content and maintenance. In 2006, a new website was developed and remains in place today, As the project manager for the website development, I worked closely with the web designers and developers to create the site architecture and navigation. Myself and the marketing communications team created fresh content and coordinated new images.

Website Content Manager | Dull Olson Weekes Architects (DOWA) 1998 – 2002

I was actively involved in the development of the firm’s first website. The first website was fully built-in Flash, which was later determined not to be the best option for the firm. The website was then rebuilt in html with a few flash elements. My role was to provide all content and graphics for the website, maintain the website and manage content to ensure the site was current and relevant. The current website has been redesigned.

Website Manager | Society for Marketing Professional Services (SMPS) 1997 – 2004

As a member and later as the Director of the Communications Committee, I had an active role in the development of the first SMPS website. Excited to learn all I could about websites, Dreamweaver, html and website development, I volunteered to be the webmaster for the site and continued as the primary webmaster for the next five years. The current website has been redesigned.