Public Relations | Employ all forms of media and communications to build, maintain and manage reputation of business and convey key messages to target audiences.
Media Relations | Develop relationships, produce media kits, draft press releases, and secure interviews to optimize public recognition. Determine strategies and identify the appropriate target audience and negotiate media placement that will most effectively market products and services using the various media outlets
Advertising | Develop and coordinate print, online, Google Ads, Facebook Ads, and pay-to-click campaigns to support strategic business objectives
Media Buying/Placement | Develop media plans, negotiating low rates and “added-value”, thoroughly auditing both the plans’ execution and results and then reevaluating the media strategy to address opportunities for improvement.
Daily Deal/Coupon Campaigns | Develop and coordinate GroupOn, Spending Spree, Living Social, PDX50, Google, Facebook and other deals to help build a customer base.
Social Media Strategy | Responsible for the development, management and execution of social media strategies to raise the awareness of product and services. Measure and analyze the effectiveness of social media programs using metrics.
Social Media Management | Develop and implement social media campaigns and creating experiences the engage customers, drive community, generate leads, and promote bands across multiple social media platforms. Identify social media opportunities and re-purpose, create and place content, ensuring timely, relevant community engagement across social media channels. Reach out to and build relationships with top bloggers and other influentials, and acquire new connections and followers to improve the reach of company communications. Monitor user generated comments and respond to posts in a timely manner.
- Social Media Strategy and Management | Very Mary Connections | Multiple Clients (2006 – current)
- Public and Media Relations Management | The MAiZE at the Pumpkin Patch (2011 – current )
- Public and Media Relations Management | The Greenbrier Companies (2007-2011)
- Public and Media Relations Strategy and Management | Group Mackenzie (2002 – 2006)
- Director of Communications | Society for Marketing Professionals
- Public Relations Coordinator | Dull Olson Weekes (1996 – 2002)