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Healthcare Clinics Digital Audit

Healthcare Providers Competition (Medium to Small Clinics or Groups not Hospitals)

Digital Audit 1. ZoomCare
9 Locations

Google: Healthcare providers – Bottom of 2nd page; Medical Center – 0

Google+

Facebook:Link on homepage

  • 753 Like this, 21 talking about this
  • Photos: events, billboards, standard marketing type images
  • No Events
  • Questions/Polls: 5
  • Video: YouTube, 8 stories about 30 sec to 2 min
  • Posts: every couple of days
  • Place Pages for each location, Pearl District 54
    Check-in

LinkedIn: Business Profile, 40 Followers, 13 employees

Twitter: 282 tweets, 323 Following, 420 Followers, 34 Listed, Tweets weekly: Topics mostly health related, some news

Geolocal:

  • Gowalla – 4 listings
  • Yelp – 8 listings, 97 Reviews
  • Foursquare – 10 Venues, 7 Tips, 1 People, 1 List

YouTube: 7 Uploads, Channel Views 1,719, Total Upload Views 6,867

Podcast: None found

Digital Audit 2. The Portland Clinic
6 Locations

Google: Healthcare Providers – 0; Medical Center – First page;

Facebook: Link on homepage

  • 457 Like this, 12 talking about this, 114 were here
  • Photos: Events, employees, standard marketing type images
  • Video: YouTube, 4, stories about 30 sec to 2 min
  • Notes: 3 Notes
  • Events: none
  • Join Us: posted careers
  • Posts: every couple of days, events, news, friendly

LinkedIn: None found – Business Profile, Followers, and Employees

Twitter: 776 tweets, 108 Following, 194 Followers, 18 Listed, Tweets daily, Topics mostly health related, some news, good

Geolocal

  • Gowalla – 1 from 6 months ago
  • Yelp – 6 LLC Locations Listings, no reviews; 4 w/o LLC Location Listings, 32 reviews; 12 Doctor Listings, No Reviews
  • Foursquare – Downtown, 115, People, 273 Checkins; Beaverton 72 People, 135 Checkins

YouTube: None found (many videos for basketball or music clinics)

Podcast/Newsletter: Quarterly

Digital Audit 3. Women’s Healthcare Associates
12 Locations

Homepage: Share Option

Google: Healthcare Providers– top of 2nd page, Medical Center – bottom of 2nd page

Facebook: Page, but I do not think it is an official page, 36 likes

LinkedIn: 2 Listings neither with Businesd Profile (very odd?)

  • Women’s Healthcare Associates – 29 followers, 27 employees
  • WOMENS HEALTHCARE ASSOCIATES – 35 followers, 28 employees

Twitter: None found

Geolocal:

  • GoWalla – 0
  • Yelp – 4 LLC location listings: no reviews; 4 w/o LLC location listings: 6 Reviews
  • Foursquare – Barnes Rd, 53 People, 133 Checkins, 1 Tip

YouTube: 2010 Branding, 30 seconds, 29 views (many similar videos, but not the same group)

RSS Feeds: 2 – Wellness Journal and News

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About Very Mary W

Be merry!

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