The Brand of Me . . . Very Mary Wiley

As part of my practicum for a Digital Marketing Strategies Certificate program at Portland State University, I am setting up a blog to capture the process and share my insights.

Strategic Digital Marketing Plan for the Brand of Mary Wiley.

1)      Research
a)      Digital Audit
b)      Survey
c)      Personanalysis

2)      Results
a)      Business
b)      Market
c)      Audience

3)      Personas

4)      Themes
a)      Insights

5)      Objectives
a)      Business Objectives
b)      Marketing Objectives
c)      Digital Marketing Objectives

6)      Tactics

Now let’s get started!


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